2.1B
page views served per month
60%
faster publishing per article
99.99%
uptime through traffic peaks
14 days
average migration, rankings intact
Why publishers switch
A general-purpose CMS was never built for a deadline
Every workaround your team maintains — the SEO plugin, the cache plugin, the developer on retainer — is a cost NewsLab removes.
The generic stack
Built for business sites and shops, then bent into a newsroom
Traffic drops after a Google update and nobody knows why
Plugin updates, security patches and hosting are your problem
A breaking story slows the site down or takes it offline
Analytics stop at sessions, so monetisation stays guesswork
The product
Everything a newsroom needs, in one place
Editing
Maximum editing efficiency, minimum effort
Whether you're writing, editing or scheduling, NewsLab is easy to operate and an easy way to publish your content. Editors get freedom and control over how content is displayed and how data is organised.
A structured block editor that keeps every article consistent without locking down the layout
Modern storytelling formats — live blogs, web stories, galleries and embeds, natively supported
Responsive by default so reporters can file and update a story from the phone in their hand
Council approves overnight metro service on three lines
Metro will run all night on three lines from October
SEO check
92%
Word count — 1,240 words, comfortably above the topic average
Related articles — link at least two more stories from this desk
Tags — 3 tags applied by the AI tag generator
Publish and share
Flood levy explained
Rev 7Awaiting your approval
Site history
Rev 7 · headline replaced · S. Rahman
Rev 6 · two tags added · AI assist
Rev 5 · lede rewritten · T. Ahmed
This week
9 stories scheduled · 3 embargoed until Wednesday 06:00
Workflow
Simplified workflows for content teams
Manage content moderation, review and publishing permissions across a desk of two or a desk of two hundred.
Complete visibility into revision authors
Site history logs every modification, who made it and how — auditable from the admin panel.
Revert to the version you want to publish
Compare revisions side by side and roll back before the correction is a correction.
Total control of your editorial calendar
Plan, assign and schedule coverage weeks ahead in a single shared view.
Media library
Keep your image library organised and under control
With focal points and custom cropping you decide how images are cropped and displayed across every template. Multiple upload and deduplication keep the library clean as it grows.
Focal point cropping
One upload, every aspect ratio right
Deduplication
No twelve copies of the same wire photo
Bulk upload
Drop a whole shoot, tag it once
Automatic formats
WebP and AVIF delivered from the edge
Collaboration
Commenting and notifications, inside the CMS
Editors review and request content edits inside NewsLab — no parallel thread in chat, no lost feedback in email. Notifications reach the right person the moment a story needs them.
What the new flood levy means for coastal districts
The levy applies to properties within two kilometres of the tidal line and is collected with the municipal rate. Officials say the first disbursements reach district councils in
Headline suggestions
for “Flood levy explained”
Who pays the new flood levy, and when
Coastal districts get first flood-levy funds
The flood levy, in five questions
8.9 Discover score
Strong topical match. This story is a good candidate for the Discover feed.
Recheck scoreAI, SEO & analytics
Grow traffic without hiring an SEO team
NewsLab ships built-in SEO optimisation for faster organic results, and an AI layer that assists editors instead of replacing them. Every recommendation is traceable to a real ranking factor.
Draft and structure SEO content that ranks in Search and Discover
Headline suggestions ranked by the clicks they are likely to earn
Meta titles and descriptions optimised on autopilot across the archive
Topic guidance for Discover so you know what to commission next
Community building tools that turn passing readers into registered ones
Headless when you need it
Integrate with any frontend technology of your choice through the NewsLab API.
Front-end designs
Beautiful designs that increase revenue
An outdated front end makes your site less attractive to readers and to advertisers. Every NewsLab template is a real, editable design — customise it yourself from inside the editor, no developer on standby.
Native apps
The same newsroom, on iOS and Android
Your app is generated from the content you already publish — sections, live blogs, push notifications and comments included. Launched in two days, not two quarters.
Museum returns 44 artefacts after a decade of talks
1 hr ago · Culture
Live: budget session opens with a debate on fuel duty
● Live now
Keep readers longer
Layouts tested across hundreds of newsrooms for dwell time and article depth.
Attract premium advertisers
Clean ad slots and brand-safe placements that command higher CPMs.
Edit the design yourself
Colours, fonts, sections and homepage blocks change from within the editor.
Customers
Don't take our word for it
We asked publishers running on NewsLab what changed after they moved. This is what they told us.
"We spend half the time we used to on publishing and sharing a story. Our editors got their afternoons back."
"Our site now handles 35 million page views a month without a single incident. That used to be a war room every Friday."
"We broke our all-time traffic record within six months of migrating. The weekly SEO updates keep us ahead."
FAQ
Let us take away your doubts
We migrate publishers for a living, and we have opinions about doing it without losing rankings.
Isn't it time your CMS was built for the business you're actually in?
Our migration team moves your archive, redirects and rankings so you generate traffic and revenue from day one.